Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to survive in the business of selling things.” –Cannes Lions Jury In recent years, there has been growing critique on the supposedly narrow focus of data driven advertising in the adtech industry. This critique usually stems from a firm belief that advertising is an art that does not follow rules and that…
Do Small Businesses Have A Need For ERP?
Enterprise Resource Planning, or ERP as it is commonly called, has been an enterprise-level product for several years. This is not very surprising considering that an average ERP deployment costs anywhere between $100,000 to $750,000 – not accounting for the under 50% deployment success rate and the several months it takes to get there. Anand Srinivasan Views 2848Likes 0
6 Key Attributes of AppOps Focused APM Solutions
Application Performance Management (APM) have existed in their modern form since 1996, when Wily founded the business of monitoring custom developed Java applications in production. Today, many people still think of APM as just a solution for these custom developed applications. Steve Pessah Views 4253Likes 0
5 Trends Driving Cloud Communications
The intersection of mobility, cloud, and increasingly fast network speeds will continue to shape communications this year. As businesses seek to better compete, integrate decentralized workforces, and enhance client satisfaction, advanced cloud technologies will become a key enabler of business development. Adam Simpson Views 3057Likes 0
Big Data: Problem and Solution
Big Data is a concept more related to data processing than to data size in absolute terms. We know we are dealing with Big Data when traditional ways of processing the data don’t work in a reasonable amount of time. Eduardo Amo Views 3410Likes 2
Mobile Data Collection Output
Recently, we took a look at some best practices for mobile data collection at the input level. This week, we turn our attention to best practices at the output level. Following the critical input stage, data is often transferred to corporate departments or regional marketing teams which, in turn, proceeds with the output—that is, drawing insights and making merchandising decisions based on data analysis. Matt Talbot Views 3051Likes 0
The Cloud has changed Enterprise Data Management
As a recent article on Wikibon notes, the changes wrought by the cloud, Big Data, and the advent of technologies like MongoDB and Hadoop are hitting traditional database vendors hard. Victor Brown Views 2775Likes 0
The Beauty and Impact of Data
When most of us think of data we tend to think of bland spreadsheets and rows of numbers. Data entry is hardly the most glamorous of jobs, after all, and most people who have studied statistics will probably have cold-sweats just thinking about those classes. Gregory Fisher Views 2564Likes 0
5 Ways to Protect Your Cloud Storage From Cyber Criminals
Cloud storage is becoming a standard option for more and more people wishing to store their data conveniently and securely, but are we taking that security for granted? If you make the decision to store your files using a cloud service, you need to bear in mind that all this means is that they are being stored on servers controlled by your service provider. Some cloud service providers may also be using another organization’s cloud…
