Are Mobile Payments Taking Over? A Bird’s Eye View

Diminishing are the days when you had to travel with a wallet full of cash in order to make purchases or to leave the store with bulky change and receipts. A growing number of merchants are jumping on board with the trend of mobile payments, and there are numerous benefits of this transaction method. It seems, in fact, that mobile payments are taking over. A recent Gartner report indicated that by the year 2017, mobile…

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Art Vs. Science: Why Data is Crucial for Ad Creatives

Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to survive in the business of selling things.” –Cannes Lions Jury In recent years, there has been growing critique on the supposedly narrow focus of data driven advertising in the adtech industry. This critique usually stems from a firm belief that advertising is an art that does not follow rules and that…

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Mobile Gaming Advances Education, Health & Business

The serious gaming world was an insular one until advances in the mobile industry turned playing video games into a pursuit that transcends gender, age and race. As companies like Snapdragon gave more people access to the best mobile processors for gaming and indy developers started releasing titles at a breakneck pace, mobile gaming became ubiquitous. Views 1380Likes 0

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What is Audience Intelligence for Mobile Use?

Mobile publishers usually have a clear view of how their app is used due to many great mobile app analytics tools such as Google Analytics, Localytics and Flurry. They measure how many active users they have each day, the amount of sessions, session length, retention and more usage statistics that are vital for measuring the app’s health. However, a critical piece of information that is not provided with these analytics is who is actually using the…

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3 Very Cool Mobile Video Ads: Audi, Rovio and ShowTime

Since so many mobile creatives are rather terrible, I thought I would nominate 3 compelling brands for their top notch strategy in the mobile video ad format. Number 1: Audi Audi fully embraced mobile video ads for its Le Mans race advertising campaign this spring. What made it so special? It was completely presented in vertical video, a video ad format that has seen a stellar rise because of the enormous popularity of vertical video apps like Snapchat, Meerkat, and Periscope. Although…

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Mobile to Claim 70% of Programmatic Display Market

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be over half of the total display advertising market. And as display advertising has shifted to mobile very rapidly, programmatic is no exception. In 2015, mobile will account for 44.1% of all US programmatic display, a market currently worth $10 billion. By 2016, mobile is expected to surpass desktop, claiming an estimated…

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How to Hit KPIs on Mobile

Mobile is making headlines as the hottest space in advertising. Just this week, Audi reported 80 percent higher completion rate on a Le Mans racing ad campaign using vertical video creatives.  Ad budgets from many brands, including NBC, AT&T and Target, are steadily shifting towards mobile, and by next year, mobile will consist of over 50% of all digital advertising. However, there are still many challenges when it comes to advertising on this medium. For example, over 80% of…

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Mobile Ad Spend is a $200 Billion Opportunity – But Can We Measure It?

By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall mobile ad spend will go on to surge to an estimated $200 billion. This is record-breaking growth, and it’s no wonder we are seeing this level of investment considering we’ve seen mobile usage recently exceed desktop. It’s exciting to be…

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