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RECENT HEADLINES AND TECH NEWS

85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data: Despite the fact that companies are gathering more data than ever, 85% of CMOs say they struggle to effectively access and utilize this data in a meaningful way. This is one of the findings from a survey by among 223 CMOs that spend over $5 million on digital marketing. Continue Reading

 

Video Advertising: The Multi-Billion Dollar Opportunity: The explosion of digital video viewing across a variety of devices has many companies scrambling to figure out how to promote their brands in this medium. The market size of video ads and opportunity for anyone in this segment is huge. Facebook began experimenting with video advertising in the U.S. with select advertisers in March … Continue Reading

 

Why Application Operations are Needed in the Dynamic Data Center and Cloud: Massive changes are occurring as to how applications are built, deployed and run, requiring a closer look at application operations. The benefits of these changes are: a) Dramatically increased responsiveness to the business (business agility). b) Increased operational flexibility, and c) Reduced operating costs. Continue Reading

 

The Reality of Internet Security: Back in the 1950s, it cost tens of thousands of dollars to investigate one person, and it might have taken days, weeks, months, or years to find anything. Now, it costs the NSA just 6.5 cents an hour to spy on you. Of course, the everyday low, low price of surveillance is great for unraveling terrorist plots, but what happens when it costs practically nothing to spy on thousands or millions of people? Continue Reading.

 

6 Key Attributes of AppOps Focused APM Solutions: Today, many people still think of APM as just a solution for these custom developed applications. It is true that Agile Development and DevOps have fueled the need for more monitoring by APM solutions of custom developed applications, but these solutions only focus upon one part of the problem – issues with the code in production. Continue Reading.

 

Why Being Acquired Should Not Be Your Whole Goal: There are reasons why businesses succeed and reasons why businesses get acquired; they aren’t always the same ones. In fact, sometimes they run  in direct opposition toeach other. Unfortunately, too many entrepreneurs look at that kind of acquisition and decide that revenue won’t need to be a priority for them. Continue Reading.

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